So, last time I spoke about monetizing a video player, I was tasked with integrating Tremor Media components. That failed spectacularly because the dev team there, well, aren’t helpful.
So, I then told the sales guys I was working with: “Tremor Media isn’t going to work, what’s the plan?”. The pointed me to LiveRail. And this was awesome…
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While doing my stint at ESP, helping out on 1Click2Fame.com, I was asked to integrate advertising into the custom player I had built for them. A long debate followed about what sort to use and, personally, I prefer in-video advertising, but they chose to go with pre/mid/end rolls. Not a problem I said.
The component that I was going to use was developed by Tremor Media/Acudeo. All I was given was a SWC and an example FLA, pretty perfect I thought.
It turned out that there was a problem: the preroll component can’t be compiled on a Mac, or so I was told. Now can’t isn’t something that runs easily with me. I’ll try anything, and would rather fail than not to try at all. And the result of all this was very encouraging.
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Today I was working on finalising the video player for the competition web site 1Click2Fame.com. Since this video player will be multi purpose, for example, it will be used as a “chromeless” style player but may also have a “chrome” where the user can interact by voting for acts and so on, it needs the ability to record metrics such as user interaction and more importantly cue points.
The team at 1Click2Fame.com are not only interested in seeing what video a user watched, but how long they watched it for, especially if they voted for or against it winning. So cue cue points!
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